So who is leading the lipstick pack? L’Oréal was identified in Technavio’s report as the market leader in 2014, with its acquisition of NYX that year giving it extra leverage, especially in the US.
Through to 2019, it is expected that the lipstick sector’s revenue will grow at a rate of 3.76%, topping $8.6bn.
So how is this comparatively stable sub-category performing in the market today?Īccording to a report from Technavio, the global lipstick market was worth $7.15bn in 2014 and accounted for 46% of the global lip make-up market. Lipstick is the bedrock of beauty, with its relevance and appeal seemingly timeless across decades and generations.
